This is a big one. This is the big reason (imho) that the user base of the world wants an app for everything. But the web folks are slowly bringing the features of native apps to the web world. Push notifications will be a big step in making web apps a more acceptable and pleasing

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It seems like the amount of code you can add to a simple HTML page just keeps growing. But the benefits are great, especially in this age of social sharing being the main way users find and share content. Using the markup listed in this article can help you make your page more visible. http://webdesign.tutsplus.com/tutorials/improve-your-websites-discoverability-with-semantic-markup–cms-23223